Colon Cancer Awareness Campaign
Client: NotifyMD
Role: Designer (Creative Director: DJ Smith, Talstone Group)
NotifyMD is one of the few leading call management firms that is specific to healthcare. They wanted to branch out and create community-based campaigns to develop awareness for certain issues, thus driving patients to hospitals.
The firm I was working with developed this campaign to have two components: The first component is to educate C-level hospital executives about their new Enterprise offerings. The second is to reach the community and create health awareness.
This particular campaign creates colon cancer awareness, informing and educating the public about the need for screenings and debunking common myths about the disease. My assignment was to create an oversize postcard that shows the type of people that the myths say don't need colon cancer screening, set under an ominous sky, taking something of a scar-tactic approach. The other component, a bifold brochure aimed squarely at C-suite hospital executives, takes a clean, corporate, yet in-your-face approach with bold type and a metallic finish.
Both pieces were mailed together, with the message for the executives and the demonstration of just how NotifyMD can reach the community.
