The Imaging Specialists Brochure
Client: Premiere Radiology
Role: Designer (Creative Director: DJ Smith, Talstone Group)
The Imaging Specialists is a teleradiology firm that focuses on orthopaedic, neurological, cardiac/vascular, and body subspecialties. They allow physicians to have a wide range of radiological images interpreted quickly, dependably, and after-hours.
My directive was two-fold: outline the wide range of modalities and subspecialties covered by The Imaging Specialists, and present them as a capable, competent firm for working with large medical facilities.
The solution was to take black-and-white radiological images, add dramatic color, and use an unusual binding method to increase the visibility of the piece. The cover is printed with two hits of metallic ink as well as varnish, embossing, and a die-cut window that allow the reader to see the printed vellum beneath, which is saturated with metallic ink on one side, allowing for an interesting photo-negative effect, which calls to mind the negative images produced by X-ray imaging.
